I don’t know what to do

Actually, I do.

I’m supposed to be running a business but here I am, blank and trying to figure out how to move forward.

Oh, by the way, I started a startup.

Here’s the story: the last time I wrote a blog post, I was working towards achieving product marketing badassery. I mean, that was why I started writing again.

But one day, I was thinking about how the author of the copywriting course I was taking might be a scammer and the next I’m pitching my startup to a potential investor.

It all started with Wale pitching Eventprime to me. I knew what it was, I’ve been using it for three years, but he wanted us to make a business out of it.

If you didn’t know, Eventprime is an event management platform that was built by Segun, a former colleague and used by Techpoint since it was built in 2018/2019.

Wale, my boss and now business partner (I know, crazy stuff) wanted to acquire the product for Techpremier, Techpoint’s parent company but it didn’t make much sense.

You see, Wale’s argument was that it has a huge potential and investors seemed more interested in it over the other Techpremier businesses that Wale and Muyiwa presented for investment.

So, there’s potential. And Wale thought the right person to run it alongside Segun, who’s now in Canada, busy with school and a job, is ME, Titilola.

I said yes.

I think I’m way in over my head, but I did say yes. And I ran with it.

I don’t know if I thought it through enough but it was change. And boy, did I want a change? No, NEED. I NEEDED a change.

I needed a new job, a new challenge, anything. Just change. So I took the first major opportunity I got.

I feel like I’d be glad I said yes to it. In the future that is. But for now, I feel nothing.

Just fear.

Fear that it might not work out. That I’m not good enough to make it work. That I don’t know enough, have the brain capacity or the guts to build a business.

And it doesn’t help that we have investors now. So I have people’s money riding on it too.

I feel overwhelmed. Most times.

Other times, it’s just fear.

That might be the imposter syndrome talking. But its voice is too loud.

The other day, Segun said he wants the company to acquire the product from him. According to him, he’s been working on the product for over 2 years and that has to count for something — to the tune of $60,000, the price he negotiated with Wale when Techpremier was trying to acquire it.

That would have made sense if we weren’t trying to build the business together. And with which money really?

Anyway, he came up with a plan that in his words, seems “fair”.

He’d get $40k, the remaining $20k will be converted to 10% non-vested shares. This means that out of the 30% vested shares we both have, 10% of his would be non-vested.


Again, $40k with which money? The small change in our account from investors? It’s not even up to $15k.

I think this threw me off my game a bit. Because I didn’t know what to do next.

But I’m thankful that I have Wale, Nifemi lately and the other former Techpointers that are willing to help.

We have a plan but nothing concrete yet.

I still don’t know what to do next. Not with the Segun problem, but with every other thing.

A business needs a plan. I’ve never been great at making plans. I do shine in some areas than others.

But generally, not a very good planner of things on this level of seriousness.

Unfortunately for me, I do need a plan. And fast.

It’s my job to make this business work and I think it hasn’t sunk in yet.

That’s why it feels like I’m taking my sweet time. The time that I don’t have.

Also, there’s so much to learn. And so many places to learn from. Some of the startup “advice” and “tips” online are trash or simply not realistic, at least for my situation. I know that much.

What I don’t know is which ones are. I feel like I need to learn this thing and that thing NOW, then I get overwhelmed and don’t end up learning anything sometimes.

I’m in over my head.

But I have this feeling that it’ll all work out.

I can do this.

This is SME Clinic all over again.

It took me a while to get around it but when I did, I DID IT.

That’s how I know I can do this too.

And I have to keep motivating myself and pacing myself.

I can do this.

But first, I need a plan.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Startup founder || Half the time, I don’t know what I’m doing, the other half, I’m building two potentially successful startups || Obsessed with The Office.